How to Design a Home Page

The home page of your website is the most important page. When you look at the traffic statistics of pretty much any website, the home page gets more traffic than any other page. Your home page also has the best chance to rank high in the search engines since most people link to your home page (as do your internal pages). So better make it good.

Here’s how to go about designing a home page that converts.

This is the process I’m using when evaluating or designing home pages.

Map out buyer personas
Craft a value proposition
Build a connection
Use proper visuals
Define most wanted action
Create call to action
Write user oriented copy
Add trust elements
Test length
Check load speed
I’ll touch upon all of these points below.

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